Director of marketing resume and cover letter

Control overall company image across all marketing collateral in print and electronic formats, including online.

Develop and implement business strategies that increase product awareness, market share and company profitability. Manage six direct reports.

Updated and redesigned company contracts and reports. Managed press coverage, celebrity outreach, and special promotional activities.

Initiated the development and delivery of media kits for customer sales team, corporate sales team and OEM sales team. Positioned HAE as an industry leader and influencer.

Developed strategic marketing relationships in conjunction with major manufacturers GN, ReSound, Sonic innovations, and Starkey to minimize Cost per Sale expenses. Supervised direct mail campaign.

Analyzed source reports and controlled advertising budget. Forged strategic relationships with potential and existing partners toward common vision of long-term socio-economic objectives.

Created targeted communications directed at private sector executives. Improved work environment and strengthened employee morale.

Forged alliance between international non-profit organization, major South American mining company and indigenous community. Authored strategic corporate partnership fundraising plan approved and adopted by 3 international offices, resulting in increase in number and size of donations.

Utilized effective communication, negotiation and relationship building skills to cultivate strategic alliances with key stakeholders.

Stewarded development of streamlined fundraising strategies and innovative expansion roadmaps. Attracted over 80 dedicated volunteers through targeted communication initiatives.

Fostered alliances with various stakeholders, including different branches of government, the medical profession and various media outlets. Directed program development and communication efforts, spreading awareness about organization and its mandate.